Canadians will have to spend less to advertise their food in a grocery store than they do to buy it in bulk.
The Federal Trade Commission (FTC) has announced new rules that will require companies to post their ads online or at a store location to ensure they are seen by consumers.
The rules are part of the Federal Food and Drug Administration’s (FDA) new “agricultural advertising program,” which aims to help farmers and food manufacturers get their products to the market more quickly.
The new rules apply to commercial agriculture-related advertising.
They are not part of a broader government food marketing strategy, known as “agri-agriculture marketing” (AAA).
The FTC has been working with farmers to improve marketing practices since the agency first launched the program in 2014.
The agency said the new rules will help the food industry increase the efficiency of its food advertising and help businesses get more customers.
The FTC will require that the ads must appear in “appropriate” places for consumers to see them, such as in a store window, a billboard or on a product packaging.
“If the advertisement is too large or complex, it will be subject to further enforcement action,” the FTC said in a statement.
The FDA said it will issue a rulemaking request by December that will “add new protections for consumers in the area of agricultural advertising.”
The agency is currently considering a rule that would require food manufacturers to post advertising on their websites or in a retail window or in an advertising format such as a poster or banner.
The rule is part of an ongoing effort by the FDA to improve the way the agency monitors and regulates the advertising of food products.
The government said it is currently looking at how the agency can better protect consumers from predatory and misleading advertising.
In the past, the FTC has sued a handful of companies for allegedly misleading consumers about their products.
The agency said in the FTC’s complaint filed in 2013 that one of the companies had engaged in a pattern of deceptive marketing.