By Simon HooperPosted February 08, 2018 07:51:56In Canada, where agricultural advertising jobs have grown by more than 25 percent since 2015, there’s an abundance of opportunities.
“There are many different roles that we can find,” said Michael Smith, chief marketing officer for Canada’s largest food processor, General Mills.
The industry is booming, and it’s also growing at a rapid rate.
“As we saw in the United States, there are people looking for positions in a lot of different roles, which is great,” Smith said.
“It’s just a matter of what you can do.”
As a new crop or new product is introduced into the marketplace, farmers and companies are looking for people to help sell them the new products.
“We’re seeing a lot more and more farmers and businesses that want to hire people to go out and talk to farmers,” said Bill Brown, vice president of marketing and communications at Global Agricultural Advertising.
“Farmers are very good at finding people, they’re really good at connecting with farmers, they want to hear their experiences and what they’re doing and how they’re going to grow the next crop.”
The growing need for advertising jobs in Canada has created an entire cottage industry of advertising companies and agencies in the industry.
These companies help farmers advertise to advertisers, including farmers, retailers, restaurants, and more.
Some agencies have even created websites that help farmers identify advertising opportunities.
While some farmers are already seeing their market expand, many are struggling with finding enough advertising jobs.
“They are not getting paid at the rate they are paying now,” said Brown.
“It’s a lot harder for them to get the job.
It’s like a dream job.”
For some, finding a job in advertising can be daunting.
“If you’re a first-time farmer and you have no experience and you don’t know what you’re doing, I think it’s probably a good thing to just find a different position,” said Smith.
“I think that’s where the opportunity is.”
Some farmers are even trying to take their jobs online.
“I have a site that’s on a website, and I’m trying to find someone to come in, and that’s all I’m doing,” said one farmer.
“The more jobs I can find in the field, the better,” Smith added.
“Because they can use the internet to find advertising positions.”
The industry continues to grow, with over 100,000 new positions created in Canada this year.
With a shortage of jobs, many farmers are choosing to go freelance, with some finding more lucrative opportunities in the food industry.
“You can do it as a freelancer, but if you want to be a farmer, then you need to have some experience,” said David D’Souza, vice-president of marketing at Canada’s biggest food processor General Mills, and a member of the Canadian Advertising Federation.
“The advertising jobs will help you have that experience, but it’s going to be hard.”
The jobs in the advertising industry aren’t necessarily the best paid, however.
For example, one farmer is earning about $150,000 per year in food advertising, and Smith said that number is only going to increase as more people take advertising jobs at home.
For those looking to get paid a little more, Smith suggests finding positions as part of the new crop marketing campaign, which was launched in March.
The new crop advertising campaign was developed with the help of a small group of advertising professionals.
The goal was to create a “culture of growth” and to inspire farmers and producers to look at how advertising can grow the business.
“That is the reason we launched this campaign,” said D’Augelli.
“We want to make it really clear that this is an advertising industry and not just an advertising company.
This is about a growing and vibrant industry.”
For more on Canada’s growing agriculture industry, check out our special report on the food and farming sectors, and watch the full report on Canada TV.
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