The company behind an advertising campaign that sought to persuade Americans to embrace genetically modified crops is facing backlash after it failed to generate sales growth.
The ad, which has since been removed from the company’s website, touted the benefits of using the GM crop, while saying its critics were wrong to dismiss the technology as too dangerous.
The ad was created by the company, Global Crop, and was designed to “take a risk” by using a “tilt-to-tilt” image and a cartoonish style to encourage viewers to take a leap of faith in GM crops.
The campaign, titled Tilted Tail, is the first of its kind to target the general public and has not yet garnered any sales, the company said.
It is one of many GM crops that have failed to garner the backing of the general population in recent years, with studies finding that GM crops have not been a factor in causing global crop failures.
The campaign was launched in late 2016 and was intended to promote GM crops in the United States, but it has not attracted much interest among consumers.
It was a hit in the UK, but the company has since removed the campaign from its website.
“Global Crop believes its TikTiltTilt campaign is the right approach for marketers in today’s climate, but we have found it challenging to turn our brand’s reputation around,” Global Crow wrote on its website, explaining that it was “truly humbled by the positive response to TikTilts TikTail campaign and the widespread interest in TikTiled.
TikTilk has proved that TikTILT is a successful and effective way to connect with consumers and get their support for GM technology.”
The TikTiler campaign, which features an image of a chicken, was launched on the same day as a report claiming that GM technology could kill millions of people by turning them into cyborgs.
The report claimed that the technology could be used to create a cyborg army capable of destroying entire nations.
“This is the time for us to move forward with TikTiling,” the company wrote in the campaign.
“We have made this decision with a heavy heart.
But we have no choice.
We can’t turn back now.”
Global Crow was founded in 2012 by David Kroll, a former employee of the advertising firm McCann Erickson.
The company has more than 50 employees and employs more than 40 people in the San Francisco Bay Area.
It has not released any financial statements.
The company was founded by former employees of the McCann Ericsson Group, which was acquired by the German conglomerate Axel Springer in 2018.
The merger created a new company that is headquartered in New York.