Posted September 10, 2019 09:48:06 Farmers are facing a challenge that’s only just beginning to be addressed.
It’s called “agrication advertising” and it’s causing a headache for the industry.
“It’s a challenge we’ve got to overcome,” farmer Bill Wilson told 7.30.
Farmers say they don’t have enough time and staff to handle all the advertisements, and some of the biggest brands and agencies are not happy about the trend. “
Agrication marketing is the way people look at their business, how they look at what they’re doing, what their future is.”
Farmers say they don’t have enough time and staff to handle all the advertisements, and some of the biggest brands and agencies are not happy about the trend.
“You can’t go to a major agency and say ‘I’m going to buy an advertising agency and get my name on a billboard’.”
They’re not going to put a billboard in my backyard, they’re not giving me an incentive to come back,” Mr Wilson said.
“Our industry needs to change and we need to address that.” “
There’s a problem with our industry,” Mr Coughlan said.
“Our industry needs to change and we need to address that.”
The biggest agribusinesses are also trying to cut costs.
The Food and Drug Administration says it has been reviewing the industry’s marketing practices.
“I think it’s the best opportunity to change the way agribusia marketing works and I think that’s something we need very urgently to do,” FDS’s CEO Mark McLean said.
Some are even finding it difficult to get the advertising paid for.
“We’re not getting paid enough.
We’re getting paid $1,000 or $2,000 an hour, and we’ve had no increase in funding from government,” farmer Joe Nickson said.
He’s also seen the rise in farmers paying more to farmers than they do to advertising agencies.
“That’s why we’ve been getting our own ads, which we don’t get anywhere else,” he said.
In February, the Federal Government announced it would fund $4.6 million over three years to help farmers and the food industry.
In the first three months of this year, that funding will be increased to $12 million.
Agriculture Minister David Heinemann said the funding was meant to support “agrisional advertising in the same way we’ve funded the agribUSa advertising programme”.
“The funding will support farmers, agribUsa, the ABC and other partners who want to deliver more information to the Australian public about their products, their industry and their products in a timely manner,” Mr Heineman said.
But some farmers are still feeling the sting.
“What I see, when I go into the farm, I see no advertising,” Mr Nickson told 7:30.
“[The farmer] says ‘Oh, I’m not getting any advertising.
“I just feel like, I can’t afford to pay the rent anymore,” Mr Fitch said. “
I’m just like, what the hell is this, it’s so annoying.”
“I just feel like, I can’t afford to pay the rent anymore,” Mr Fitch said.
Farmers have been hit hard by the increased costs of advertising.
The ABC understands the ABC is currently in discussions with advertising agency Bigwigs and other advertising firms about whether it will be able to pay to advertise on the ABC.
The Bigwig Group said the advertising business was currently in transition and that it would consider the impact of the proposed changes on the business.
The company said it has “no immediate plans to remove or alter its current ad policies”.
But the ABC understands that the ABC’s commercial team, including commercial manager Kate Naylor, has been asked to assess whether they can retain the ad space it currently has on air.
“This will include, but is not limited to, an assessment of the ad budget and cost of running the program and how that is likely to affect the value of advertising and the impact on the ad experience,” the ABC said in a statement.
A spokesman for the Australian Chamber of Commerce and Industry said the industry needed to ensure it’s “a part of the conversation”.
“This is a real opportunity to get farmers back on their feet and be able and willing to compete in the agri-food market,” the spokesman said.
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