A new breed of crop advertising company is launching a bid to win a lucrative new crop advertising job.
Culture Advertising Group, which describes itself as the “world’s largest provider of crop and agricultural advertising”, will compete for a $500,000 (£323,000) advertising job with two other firms.
The new job will involve running a new advertising campaign for a company called the “Great Plains Alliance” and will focus on crop advertising.
The job will be in a farm market in Kansas and Nebraska.CAG says it is looking to recruit a “young, energetic and creative executive with an emphasis on organic, sustainable agriculture”.CAG’s new ad campaign, which is due to launch this week, focuses on the benefits of growing and harvesting crops for food, and how to help farmers improve their yields.
The company says the job is designed to help “grow a more efficient farming operation” and is part of a larger campaign.
Its CEO, Tim Leach, says the company aims to be the “first, and only” in the world to provide farm advertising for its products.
It has previously worked with farmers in India, Kenya, and Argentina.
Cag has also been involved in a number of other advertising campaigns.
It also runs an “organic” campaign which aims to help growers “reclaim organic produce”.
The company was founded in 2012 and is based in Iowa.