Canadians spend more on agricultural marketing than on other categories of advertising in Canada, according to a new study from the Agriculture Marketing Board.
The study analyzed data from 2012 to 2020, covering marketing spend by all advertising agencies in Canada.
The report found that, over the same period, the average Canadian spent $16.06 on agricultural promotion and promotion in terms of total advertising spend.
Over the same time period, Canada’s other major advertising categories were spent on an average of $10.07 each.
The study is the latest in a series of efforts by the board to encourage more efficient advertising spending.
The latest study, conducted by Marketing Economics, looked at the cost of advertising and promotional costs for every single sector of Canada’s advertising industry, from the smallest to the largest.
The results showed that, in terms on total marketing spend, the agriculture sector was the most cost-effective.
The farm sector saw the biggest decrease in total marketing spending, falling from $18.07 in 2012 to $14.06 in 2020.
The total spend in the forestry sector decreased from $15.05 in 2012, to $10 in 2020, according the study.
In total, the farm sector spent $9.85 per household in 2020 and $8.50 in 2012.
The agriculture sector has been criticized in the past for the high costs of marketing, with some farmers raising concerns about the long-term impact on their farmers’ livelihoods and environmental impact.
In 2015, Canada introduced a law to require that advertising be transparent and be tailored to the consumer.
In 2017, the Canadian Food Inspection Agency announced that it had ordered five agricultural advertising agencies to improve their campaigns.
In 2018, the government established a new Agriculture Marketing Committee, which is tasked with improving the marketing effectiveness of agricultural marketing.
The committee was formed to ensure that farmers are given the information they need to make informed decisions on marketing, said Agriculture Minister Leona Aglukkaq in a news release.