This article is about the farmers market advertising campaign in Australia.The article originally appeared on Bloomberg Business.It is republished here with permission.This article is the first in a series of articles we will be posting on the impact of climate change on agriculture.The first article is here.Read more stories from The Conversation and Climate Change.
Canadians spend more on agricultural marketing than on other categories of advertising in Canada, according to a new study from the Agriculture Marketing Board.The study analyzed data from 2012 to 2020, covering marketing spend by all advertising agencies in Canada.The report found that, over the same period, the average Canadian spent $16.06 on agricultural promotion […]
Google is known for its free, free, and often very catchy ads, but it’s not always clear whether they’re really free or not.According to a new report, Google is often making the same kinds of claims as the other major advertising networks: free food and drink.In the past year, the Advertising Standards Authority (ASA) has […]
The signs that advertise local farmers are among the signs that are likely to get the most attention from potential vandalism, especially in areas that have already seen a wave of farm-related vandalism over the past few years.However, a recent article by the Washington Post reveals that some signs, like the ones in the photo […]
I love old farm ads.They’re funny, they’re funny for a reason, and they give you a sense of community, a sense that the farmers are people, too.But the ads aren’t very effective if they’re being done by the same people, and it can be hard to figure out which one is the real deal.For the […]
Posted January 24, 2018 12:18:10Agriculture advertising campaigns can make or break a company’s business model, and advertisers know that when it comes to marketing their products and services, there’s no better place to start than in the land of the free.“There’s a whole lot of money being made in agriculture, and people are desperate to […]
A new breed of crop advertising company is launching a bid to win a lucrative new crop advertising job.Culture Advertising Group, which describes itself as the “world’s largest provider of crop and agricultural advertising”, will compete for a $500,000 (£323,000) advertising job with two other firms.The new job will involve running a new advertising campaign […]
The global food price rise that began in June 2018 has accelerated over the past month, with the U.S. the world’s most-affected country.According to a Reuters analysis, the price of food in the U, U.K. and U.N. rose by about $3.20 a kilogram over the course of the month, from $3 per kilogram on June […]
Posted July 29, 2018 09:01:00The number of U.s. acres of land devoted to growing grain for livestock has increased over the past several decades, but that has not translated into a greater demand for land to grow corn, wheat and other grains, according to the Agricultural Marketing Association.“It’s still a little bit of a niche […]
How to get organic farming in your backyard, if you are a small-business owner.How to buy organic produce, and what to look out for when you shop online.What to do when you are denied organic certification, and how to appeal.