When an ad for agribusiness bank advertising says “agribusier,” it’s not going to get much love from consumers
The agribosiness industry has been a major source of revenue for agri-businesses across the United States, and now, according to a report from the U.S. Department of Agriculture, that money is drying up.The report says that since 2016, “the number of farms receiving payments has declined from the nearly 1.5 million farms that were receiving […]
How to watch ‘Agricultural’ for a different take on TV news
The first time I saw the Agricultural TV spot, I was like, wow, it looks like a TV commercial for a movie.But it’s not, it’s actually a brand new TV spot from Fox News.The ad starts with a family of four sitting in a field, talking about what they’re eating.And then the video cuts to […]
Who’s the biggest advertiser in the NFL?
FOX Sports is reporting that the NFL has the biggest advertising budget on the planet, with an average of $15.5 million per game.The league also leads the pack with an estimated $15 million per day in ad revenue, with the NFL on top of the league with the highest average revenue per day per ad […]
How to sell more agro-dairy with less advertising
Agro-products and agri-products are key ingredients in the global dairy market, but that doesn’t mean you have to ignore the marketing.The world is awash in products for people to buy, and the advertising is only going to increase.Here are some tips for finding more effective advertising for your products.1.The most common ad types You need […]
Why do we need agribusiness to advertise?
Agriculture is the second-largest industry in the United States.As of 2017, the United Farm Workers Union of America estimated that there were more than 9.5 million agricultural workers in the U.S. alone.While there are many facets of the food supply, from food, to farming, to animals, to processing, to packing, to retailing, there are also […]
What the Future Will Hold for Farm-to-Table Advertising
Farm-based ads are expected to be big in 2020, but how do you go about creating them?An industry that has seen a lot of growth in recent years is looking for ways to position its products and services to grow with the times.Advertising is a business where a large part of the value is in […]
Australia’s farmers are facing a massive challenge
Australia’s agri-food sector is facing a monumental challenge, with a predicted $200 billion annual loss by 2050, according to a new study.Agri-Food Australia chief executive Tim Koutsantonis said the sector had already experienced significant losses in recent years, and now it was facing a much more severe financial challenge.“This is a critical time for Australia’s […]
Why farmers can’t get paid for the food they grow
Posted September 10, 2019 09:48:06 Farmers are facing a challenge that’s only just beginning to be addressed.It’s called “agrication advertising” and it’s causing a headache for the industry.“It’s a challenge we’ve got to overcome,” farmer Bill Wilson told 7.30.Farmers say they don’t have enough time and staff to handle all the advertisements, and some of […]
The ‘Industrial Farm’ Ad, by the Numbers
3.3 million acres of land are owned by agribusiness corporations and their affiliates.4.2 million acres are the property of U.S. agribuses.2.7 million acres belong to the United States agricultural cooperatives.1.6 million acres belonged to farmers and ranchers in 2009.1 million acres were bought in 2013.
How to save billions of dollars in food imports from China
China’s economic growth and its massive appetite for agricultural products have driven up the demand for grain, especially wheat.But in the past year, the demand has increased by over 40 percent for the first time in decades, pushing the country’s grain supply to an unprecedented new peak.The World Bank estimates that more than 100 million […]
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