When an ad for agribusiness bank advertising says “agribusier,” it’s not going to get much love from consumers
The agribosiness industry has been a major source of revenue for agri-businesses across the United States, and now, according to a report from the U.S. Department of Agriculture, that money is drying up.The report says that since 2016, “the number of farms receiving payments has declined from the nearly 1.5 million farms that were receiving […]
How to add an agricultural advertising sign to your house
Agri-Food Information Network, the leading source for information on food, agri-businesses, agribusiness, agro-products, agronomy, food safety, and more, has created this infographic on the best agricultural advertising signs to put up in your home.The infographic is part of a series of free resources to help you choose the right advertising material for your home, office, […]
How to spot an agribusiness advertisement on Google News
When you search for agricultural jobs, the results for a company like Monsanto may be surprising.For example, Google News shows a Monsanto advertisement in which the headline says: “You can count on Monsanto to grow your crops for years.We’ve developed an agronomist to help you.Get a free trial today.”Another example: “It’s all about your health, […]
Why did the USDA give $300 million to a rural agricultural bank?
A $300,000 subsidy for a rural farm bank has been awarded by the USDA’s Office of Agriculture, Trade and Consumer Protection, which oversees the federal government’s program that helps farmers pay off their debt and sell their produce to consumers.The loan, which was announced in April, was awarded to the rural farm loan provider, National […]
The Agribusiness Advertising Canada’s New Game Is to Buy Ads on Facebook
AgribUS, the agricultural marketing group of the agricultural industry, has created a new way to advertise its products: online.AgribUS is a non-profit group that helps farmers promote and sell their products on social media platforms, including Facebook, Instagram, Twitter and YouTube.In a move to promote the group’s brands on Facebook, AgribUs posted ads in the […]
‘We’ve all got to go’: Farmers are ‘worried’ about future farming jobs
The industry is facing a “worrisome” economic climate with a potential increase in farm workers’ workloads and wages being slashed, a survey of more than 2,000 Australian farmers has found.Auckland-based Agri-Food Australia commissioned the survey of about 100 farming workers, who described the state of their farming industry as “worrying”.“We have to recognise there is […]
What you need to know about the agricultural banking industry
An advertisement in a supermarket has become a major cause of controversy for many farmers.It was shown to customers in the UK in March, asking them to donate to the ‘Agriculture Bank’.The advert is being criticised as promoting the commercialisation of the agriculture industry and has sparked an outpouring of anger online.The campaign, titled ‘Save […]
When the farm is agribusiness: The key to a better corn
Agribusies are a growing business in the United States.They offer producers access to more efficient crops, as well as increased cash flows.But what’s the bottom line?Are farmers really getting the most bang for their buck?And are they making the right investments?In this post, we’ll look at the research that shows what’s working and what isn’t.What […]
When is the right time to advertise in Canada?
What is the best time to take a campaign into Canada?According to a new study, the best times to promote agriculture are between now and 2021.The study, by the Canadian Agriculture Research Centre, examined over 100,000 ads that ran between June 30, 2018, and April 30, 2021.It also looked at how well each of those […]
Why AgriBank Ads Will Be Bigger Than You Think
Agri Bank, the world’s largest bank for agriculture, announced today that it will start a new campaign for farmers to advertise their crops online.The company, which is owned by the Saudi government, is partnering with food and beverage giant PepsiCo, which has launched a campaign on its website and Facebook page, aiming to increase awareness […]
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