Tag: agriculture advertising agency

What you need to know about the new crop of crop advertising signs for the food industry

Farm animal advertising is now a thing, with crop ad companies and the big food companies having jumped into the space.The crop advertising industry is still relatively new, but companies like Farm Animal Advertising (FA) have been making a name for themselves over the past few years.They’ve been making some great efforts to educate consumers […]

How a simple mobile app made a $4 million ad campaign disappear

Agencies have long been used to advertise food.And even as social media has given marketers access to more people, they’ve had trouble finding ways to connect with people and connect with potential customers.The best ad campaigns use an all-in-one approach.In this case, the campaign’s creator created a simple app that uses photos of farmers to […]

How to make a new industrial agriculture advert from scratch

Farming isn’t new to Australia, but there’s a new wave of agribusiness advertising that’s pushing the boundaries of what’s possible.Key points:The ABC is looking at how the industrial agriculture advertising industry is expanding into AustraliaAgricultural advertising is now a $100 billion industry in AustraliaIndustry experts believe there is a lot more to be done to […]

How to advertise for agri-tech products to save farmers

The best agriculture advertisement is a marketing strategy that makes farmers feel good, says a new report.Agriculture’s advertising dollars are falling and the industry needs to create new opportunities for advertisers, says the report by the marketing consultancy A.T. Kearney.The report found that the advertising dollars spent on advertising on agri technology were down by […]

Why did Ireland vote to ban GMOs?

The European Commission has been under fire from the agriculture industry for banning a major crop cultivation method that was approved by the EU’s Commission for the European Union, or EU.The European Food Safety Authority (EFSA) voted on Tuesday to ban GMO crops in Europe, with the EFSA calling the practice “unacceptable” and a “major […]

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