How a simple mobile app made a $4 million ad campaign disappear
Agencies have long been used to advertise food.And even as social media has given marketers access to more people, they’ve had trouble finding ways to connect with people and connect with potential customers.The best ad campaigns use an all-in-one approach.In this case, the campaign’s creator created a simple app that uses photos of farmers to […]
‘Food for Thought’ is a new game-like video game based on the #GamerGate controversy
Posted April 06, 2019 14:17:16This is a game that I made.It’s a game about the hashtag #Gamergate.The game is about the idea of not being able to do the things you want to do because of the censorship of games and media that you like, even though that’s what you’re meant to be doing.I created […]
How to make a new industrial agriculture advert from scratch
Farming isn’t new to Australia, but there’s a new wave of agribusiness advertising that’s pushing the boundaries of what’s possible.Key points:The ABC is looking at how the industrial agriculture advertising industry is expanding into AustraliaAgricultural advertising is now a $100 billion industry in AustraliaIndustry experts believe there is a lot more to be done to […]
How to advertise for agri-tech products to save farmers
The best agriculture advertisement is a marketing strategy that makes farmers feel good, says a new report.Agriculture’s advertising dollars are falling and the industry needs to create new opportunities for advertisers, says the report by the marketing consultancy A.T. Kearney.The report found that the advertising dollars spent on advertising on agri technology were down by […]
How to find the best farms for your agribusiness
What to do if you need to get the most out of your agri-business?Agribusies can be tricky.If you’re not familiar with the basics of agri farming, you may want to think twice before investing your time in a farm that you think will make you money.We’ll show you how to find farm-to-table farms that meet […]
Why did Ireland vote to ban GMOs?
The European Commission has been under fire from the agriculture industry for banning a major crop cultivation method that was approved by the EU’s Commission for the European Union, or EU.The European Food Safety Authority (EFSA) voted on Tuesday to ban GMO crops in Europe, with the EFSA calling the practice “unacceptable” and a “major […]
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